The higher they climb, the harder they fall : The role of self‐brand connectedness in consumer responses to corporate social responsibility hypocrisy
| Year of publication: |
2021
|
|---|---|
| Authors: | Baghi, Ilaria ; Antonetti, Paolo |
| Published in: |
Corporate Social Responsibility and Environmental Management. - Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 28.2021, 4 (08.02.), p. 1216-1230
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/csr.2122 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012535118