The Hong Kong Umbrella Movement as a non-profitorganization : an empirical study on the use of visualbranding practices for social change
Georgios Patsiaouras, Anastasia Veneti, William Green
| Year of publication: |
2022
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|---|---|
| Authors: | Patsiaouras, Georgios ; Veneti, Anastasia ; Green, William |
| Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 27.2022, 2, Art.-No. e1717, p. 1-13
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| Subject: | non-profit | promotion | protest symbols | social movements | visual branding | Hongkong | Hong Kong | Soziale Bewegung | Social movement | Nonprofit-Organisation | Nonprofit organization | Sozialer Wandel | Social change | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1717 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013272110