The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Federico Brunetti, Ilenia Confente, Hans Ruediger Kaufmann
| Year of publication: |
2019
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|---|---|
| Authors: | Brunetti, Federico ; Confente, Ilenia ; Kaufmann, Hans Rüdiger |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 6, p. 634-645
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| Subject: | Brand equity | CBBE | Human dimension | Brand loyalty | Perceived quality | Luxury/convenience brand | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Luxusgüter | Luxury goods | Markentreue |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00162-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012120862