The human side of marketing in age of digital transformation ; Volume 1 of 2
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Malter, Alan J. (ed.) ; Baker, Stacey Menzel (ed.) ; Im, Subin (ed.) |
| Institutions: | AMA Winter Academic Conference <2021, Online> ; American Marketing Association (issuing body) |
| Published in: |
The human side of marketing in age of digital transformation ; Volume 1 of 2
|
| Publisher: |
Chicago, IL, USA : American Marketing Association |
| Subject: | Digitalisierung | Digitization | Marketing |
| Extent: | xxix, 445 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 978-1-7138-2518-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012880706