The "I Designed It Myself" Effect in Mass Customization
| Year of publication: |
2010
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|---|---|
| Authors: | Franke, Nikolaus ; Schreier, Martin ; Kaiser, Ulrike |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 56.2010, 1, p. 125-141
|