The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
ed. by Tamara L. Gillis
| Year of publication: |
c 2006
|
|---|---|
| Other Persons: | Gillis, Tamara L. (ed.) |
| Institutions: | International Association of Business Communicators |
| Publisher: |
San Francisco, CA : Jossey-Bass |
| Subject: | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Marketing | Werbung | Advertising | Kommunikation | Communication | USA | Organisation |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [loc.gov] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Published items: |
41 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXIX, 546 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | "This handbook is the fourth edition of a project that began in 1981 as Inside Organizational Communication. It was published three times under that title (Ruess and Silvis, 1981 and 1985, and Wann, 1999) ... Here in 2006, the exhaustive collection of articles warranted a new title"--P. - Includes bibliographical references and index |
| ISBN: | 0-7879-8080-3 ; 978-0-7879-8080-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003241080