The IBM way : insights into the world's most successful marketing organization
F.G. 'Buck' Rodgers
| Year of publication: |
1986
|
|---|---|
| Authors: | Rodgers, Francis G. |
| Publisher: |
New York [u.a.] : Harper & Row |
| Subject: | IBM | Marketing |
| Extent: | XIV, 235 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-06-015522-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004678172