The IBM way : insights into the world's most successfull marketing organization
F. G. "Buck" Rodgers with Robert L. Shook
| Year of publication: |
1986 ; 1. ed.
|
|---|---|
| Authors: | Rodgers, Francis G. |
| Other Persons: | Shook, Robert L. (contributor) ; Rodgers, Francis G. (contributor) |
| Publisher: |
New York, NY [u.a.] : Harper & Row |
| Subject: | Elektronische | Mess-, Steuer- und Rechenanlagen | Absatz und Verbrauch | USA | IBM Corporation | Elektronikindustrie | Electronics industry | Vertrieb | Physical distribution | United States | IBM <Marke> | Marketing |
| Extent: | XIV, 235 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Dt. Ausg u.d.T.: Rodgers: IBM |
| ISBN: | 0-06-015522-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013467987