The Ice Cream Experiment: An Exercise in Understanding Customer Perceptions of Quality
| Year of publication: |
1996
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|---|---|
| Authors: | Bacon, Donald R. ; Stewart, Kim A. ; Giclas, Henry |
| Published in: |
Journal of management education : a publication of the Organizational Behavior Teaching Society. - Newbury Park, Calif : Sage, ISSN 1052-5629, ZDB-ID 10925296. - Vol. 20.1996, 2, p. 265-275
|