The ICT effects and the switching costs on the relational variables : an application in retail trade of Greece and Spain
Ktinosonstan Faidon Sylvestros; Irene Gill Saura; Beatriz Moliner Velázquez
| Year of publication: |
2013
|
|---|---|
| Authors: | Sylvestros, Ktinosonstan Faidon ; Saura, Irene Gill ; Moliner Velázquez, Beatriz |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 22.2013, 4, p. 61-71
|
| Subject: | ICT | perceived value | switching costs | commitment | retail trade | Greece | Spain | relational variables | Griechenland | Spanien | Einzelhandel | Retail trade | Informationstechnik | Information technology | Wechselverhalten | Switching behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400350