The "idea advantage" : how content sharing strategies impact engagement in online learning platforms
Unnati Narang, Manjit S. Yadav, and Aric Rindfleisch
| Year of publication: |
2022
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|---|---|
| Authors: | Narang, Unnati ; Yadav, Manjit S. ; Rindfleisch, Aric |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 1, p. 61-78
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| Subject: | education | engagement | field experiment | online platforms | student retention and performance | text mining | topic modeling | user-generated content | Digitale Plattform | Digital platform | Social Web | Social web | E-Learning | E-learning | Studierende | Students | Kundenintegration | Customer integration | Online-Handel | Online retailing | Feldforschung | Field research | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211017828 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012801820