The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success
| Year of publication: |
2001
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|---|---|
| Authors: | Goldenberg, Jacob ; Lehmann, Donald R. ; Mazursky, David |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 47.2001, 1, p. 69-84
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