The identification and distribution of values manifest in print advertising 1900-1980
Richard W. Pollay
| Year of publication: |
1984
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|---|---|
| Authors: | Pollay, Richard W. |
| Published in: |
Personal values and consumer psychology. - Lexington, Mass. [u.a.] : Lexington Books, ISBN 0-669-09807-8. - 1984, p. 111-135
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002655879