The identification and satisfaction of consumer analysis-driven information needs of marketers on the WWW
| Year of publication: |
1998
|
|---|---|
| Authors: | Sen, Shahana ; Padmanabhan, Balaji ; Tuzhilin, Alexander ; White, Norman H. ; Stein, Roger |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 7-8, p. 688-702
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