THE IDENTIFICATION OF A PROFILE OF THE WELLNESS TOURISM CONSUMER

The aim of the current research is to establish whether there is a connection between the socio-demographic features of the potential consumers and the predilection towards the wellness consumerism, in order to evaluate the potential wellness market in Ro

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Year of publication:	2009
Authors:	Olimpia, Ban
Published in:	Annals of Faculty of Economics. - Facultatea de Ştiinţe Economice. - Vol. 2.2009, 1, p. 40-45
Publisher:	Facultatea de Ştiinţe Economice
Subject:	wellness tourism \| research \| consumer \| characteristics

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Classification:	M39 - Marketing and Advertising. Other
Source:	RePEc - Research Papers in Economics

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