The Identification of the Needs of Supporters of Sporting Events

The spirit of travel has existed for several centuries. The man traveled in order to look for new places, new lands, new cultures and new experiences. If one wants to understand human behavior, it is necessary to identify his needs. This should know especially tourism companies, which provide tourism services, in developing offers for traveling, because sports tourism is a promising business kind of Lithuanian tourism, in order to meet the needs of tourists – supporters and avoid the misunderstandings that may arise. This research topic has not been extensively examined yet, and especially there is lack of the research, which would be practically applicable in the tourism sector. In this paper, when the analysis of scientific literature was carried out, the typology of sports supporters was disclosed and a qualitative research – interview was done, the data obtained during this research allowed to identify the needs of sports supporters and to reveal the similarities and specificities of needs of different supporters' categories