The Illusion of Double‐Discount : Using Reference Points in Promotion Framing
| Year of publication: |
2019
|
|---|---|
| Authors: | Gong, Han ; Huang, Jianxiong ; Goh, Kim Huat |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 29.2019, 3 (21.03.), p. 483-491
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1102 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083039