The image as the determinant of the radio advertisement medium - the connection between type of an enterprise and key factors in the decision making process regarding the choice of the advertising medium
Agnieszka Piotrowska-Pia̜tek
| Year of publication: |
2008
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|---|---|
| Authors: | Piotrowska-Pia̜tek, Agnieszka |
| Published in: |
Comparative economic research : Central and Eastern Europe. - Łódź : Univ. Press, ISSN 1508-2008, ZDB-ID 14967480. - Vol. 11.2008, 4, p. 127-139
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009953512