The image impact of mega-sporting events perceived by international students and their behavior intentions
Dongfeng Liu
| Year of publication: |
2015
|
|---|---|
| Authors: | Liu, Dongfeng |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 16.2014/15, 2, p. 103-117
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| Subject: | mega-events | image impact | host city | study destination | F1 Grand Prix | Shanghai | Sportveranstaltung | Sport event | Großveranstaltung | Big event | Studierende | Students | Destinationsmanagement | Destination management | Internationaler Tourismus | International tourism | China | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011288540