THE IMAGE OF COMPANY, ESSENTIAL FACTOR IN DEVELOPING THE MARKET STRATEGIES

The project has been done in order to proove the importance of the image insidea large company. Thus I analysed the image of Electrolux company in order to show howimportant is the invisible part of a big company, regarding the market and the marketingstrategies.The questionnaire was made of 14 questions and there were 400 people who had to answer.During the research I used mathematics methods such as Fischbein and Hi2 method. Themain purpose of a marketing research is the analyse of the numbers and factors, the essentialkeys that guide the company to a real marketing strategy. Analysing the dates there are someideas that should be taken in consideration in order to build a stronger image of the companyon the market, ideas that I detailed within the project.