The image of the library through the eyes of immigrant and migrant readers

Purpose Drawing on the survey of Spanish-speaking immigrant and migrant readers in Canada and the US, this study pursues three goals: (1) examine the image of the library held by these readers and trace the change of this image after the international migration; (2) use the study findings to revise and update the currently existing typologies of the image of the library; and (3) understand ethical and effective research practices in the studies of immigrant/migrant communities whereby researchers are external to communities in question. Design/methodology/approach The data about immigrant/migrant readers were collected through a self-administered survey questionnaire that was available both in print and electronically, both in Spanish and English. The data analysis was guided by hermeneutic phenomenology, as explicated in the article. Theoretical examination of the image of the library relied on the earlier typology developed by V. Stelmakh. Findings The study elucidates perceptions of libraries and librarians in both North America and countries of origin held by Spanish-speaking immigrant/migrant readers, and highlights changes that occur in the image of the library as readers move across geographic borders. Building on the empirical data, the article develops a new typology of the image of the library. It also offers insight into ethical and effective ways of engaging with immigrant communities that should be upheld by researchers from outside the communities in question. Originality/value It is the first known study that systematically traces the changes in the image of the library which occur alongside geographic and sociocultural migrations. It is also the first known study that focuses specifically on readers rather than library users in general. The new typology consists of four different elements – the cultural image; the functional image; the humanistic image; and the ideological image of the library – and is accompanied by detailed definitions of each.