The IMC handbook : readings & cases in integrated marketing communications
eds.: J. Steven Kelly, Susan K. Jones
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Kelly, J. Steven (contributor) |
| Publisher: |
Chicago, Ill. : Racom Communications |
| Subject: | Kommunikation | Marketing | Communication in marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | x, 498 p. ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-933199-09-2 ; 1-933199-09-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004383815