The IMP perspective : assets and liabilities of business relationships
H°akan H°akansson; Ivan J. Snehota
| Year of publication: |
2000
|
|---|---|
| Authors: | H°akansson, H°akan ; Snehota, Ivan |
| Published in: |
Handbook of relationship marketing. - Thousand Oaks, Calif. [u.a.] : Sage Publications, ISBN 0-7619-1810-8. - 2000, p. 69-93
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001559305