The IMP research on business networks : a systematic literature review and research agenda
Year of publication: |
2024
|
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Authors: | Guercini, Simone ; La Rocca, Antonella ; Perna, Andrea |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2024.2024, 2, p. 149-175
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Subject: | Business networks | Buyer-seller relationships | IMP | Interdependencies | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Bibliometrie | Bibliometrics | B-to-B-Marketing | Business-to-business marketing |
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Lindgreen, Adam, (2018)
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Zhang, Ke, (2023)
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Leppelt, Thomas, (2013)
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Baraldi, Enrico, (2014)
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Starting up in business networks : why relationships matter in entrepreneurship
Aaboen, Lise, (2017)
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella, (2016)
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