The impact and the application of marketing technology tools (MTT) in the customer oriented business environment
Petros Tomaras; Alketas Malioukis; Dimitris Zondiros
| Year of publication: |
2010
|
|---|---|
| Authors: | Tomaras, Petros ; Malioukis, Alketas ; Zondiros, Dimitris |
| Published in: |
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008. - Singapore [u.a.] : Imperial College Pr., ISBN 1-84816-509-9. - 2010, p. 528-532
|
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003951178