The impact of e-brand experience on e-brand loyalty mediated e-brand love and e-brand trust : a study on Go-Pay users in Go-Jek application in Malang City
Ria Maharani Ridhwan, Wahdiyat Moko, Djumilah Hadiwidjojo
| Year of publication: |
2021
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|---|---|
| Authors: | Ridhwan, Ria Maharani ; Moko, Wahdiyat ; Hadiwidjojo, Djumilah |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 10.2021, 3, p. 132-138
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| Subject: | E-brand | e-brand loyalty | e-brand trust | e-brand love | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v10i3.1154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012594547