The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers : investigating the mediating effect of loyalty
Kaushik Mukerjee
| Year of publication: |
March 2018
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| Authors: | Mukerjee, Kaushik |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 23.2018, 1, p. 12-24
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| Subject: | Word of mouth | WOM | Brand experienc,e Service quality | Perceived value | Loyalty | Retail banking | Customer | Recommendations | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Bank | Markenartikel | Brand | Markenführung | Brand management | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-018-0039-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011888476