The impact of corporate social responsibility on word-of-mouth through the effects of customer trust and customer commitment in a serial multiple mediator model
Year of publication: |
2021
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Authors: | Syed, Azamussan ; Shanmugam, Munuswamy |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 24.2021, 1, p. 1-24
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Subject: | customer commitment | corporate social responsibility | CSR | serial multiple mediator model | PROCESS | SPSS | customer trust | word-of-mouth | WOM | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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