The impact of ethnic diversity on the Ladies Professional Golf Association : a case study of Anheuser-Busch and its sponsorship objectives and strategies
J. Andrew Choi
| Year of publication: |
2010
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|---|---|
| Authors: | Choi, J. Andrew |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 19.2010, 1, p. 51-57
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| Subject: | Ballsport | Ball game | Sportler | Athletes | Ethnische Gruppe | Ethnic group | Asiaten | Asians | Sponsoring | Sponsorship | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003965847