The impact of event sponsorship on Portuguese children's brand image and purchase intentions : the moderator effects of product involvement and brand familiarity
Isabel Simões and Loise Agante
| Year of publication: |
2014
|
|---|---|
| Authors: | Simões, Isabel ; Agante, Loise |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 3, p. 533-556
|
| Subject: | Veranstaltung | Event | Sponsoring | Sponsorship | Kaufentscheidung | Purchase decision | Markenimage | Brand image | Werbung | Advertising | Werbewirkung | Advertising effects | Zielgruppe | Target group | Kinder | Children | Portugal |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010412845