The impact of influencers' multi-SNS use on followers' behavioral intentions : an integration of cue consistency theory and social identity theory
Year of publication: |
2023
|
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Authors: | Hsieh, Jung-Kuei |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-15
|
Subject: | Influencer marketing | Social networking site (SNS) | Multi-SNS usage | Social identity theory | Cue consistency theory | Stimulus-organism-response (S-O-R) model | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Theorie | Theory | Sozialpsychologie | Social psychology |
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