The impact of institutional variables in new high-tech product development processes ; the moderating roles of perceived risk and project duration
Shashi Shekhar Mishra; K. B. Saji
| Year of publication: |
2013
|
|---|---|
| Authors: | Mishra, Shashi Shekhar ; Saji, K. B. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 2, p. 160-178
|
| Subject: | Hochtechnologie | High technology | Produktentwicklung | New product development | Produktgestaltung | Product design | Innovationsakzeptanz | Innovation adoption | Projektmanagement | Project management | Schwellenländer | Emerging economies | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009751804