The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel Zúñiga
| Year of publication: |
2022
|
|---|---|
| Authors: | Fazli-Salehi, Reza ; Torres, Ivonne M. ; Madadi, Rozbeh ; Zúñiga, Miguel Ángel |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 1, p. 13-34
|
| Subject: | Anthropomorphism | Self-brand connection | Communal-brand connection | Extraversion | Agreeableness | Elaboration likelihood model | Involvement | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-021-00251-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013170470