The impact of a manufacturer's financial liquidity on its market strategies and pricing and promotion decisions in retail grocery markets
Manoj K. Agarwal, Zecong Ma, Chang Hee Park, Yilong Zheng
| Year of publication: |
2022
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|---|---|
| Authors: | Agarwal, Manoj Kumar ; Ma, Zecong ; Park, Chang Hee ; Zheng, Yilong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 844-857
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| Subject: | Cash holdings | Firm liquidity | Leverage | Market strategy | Marketing-finance interface | Pricing and promotion decisions | Marketingmanagement | Marketing management | Betriebliche Liquidität | Corporate liquidity | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.01.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013168472