The Impact of a New Retail Brand In-Store Boutique and its Perceived Fit with the Parent Retail Brand on Store Performance and Customer Spending
Year of publication: |
2012
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Authors: | Netemeyer, Richard G. ; Heilman, Carrie M. ; Maxham, James G. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 88.2012, 4, p. 462-475
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