The impact of a product-harm crisis on customer perceived value
Baolong Ma; Lin Zhang; Gao Wang; Fei Li
| Year of publication: |
2014
|
|---|---|
| Authors: | Ma, Baolong ; Zhang, Lin ; Wang, Gao ; Fei, Li |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 56.2014, 3, p. 341-366
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Produktqualität | Product quality | Markenimage | Brand image | Krisenmanagement | Crisis management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384688