The impact of a responsive and proactive market orientation on innovation and business performance
Mateja Bodlaj
| Year of publication: |
2010
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|---|---|
| Authors: | Bodlaj, Mateja |
| Published in: |
Economic and business review : EBR. - Ljubljana : Economic & Business Review, ISSN 2335-4216, ZDB-ID 2406428-2. - Vol. 12.2010, 4, p. 241-261
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| Subject: | responsive and proactive market orientation | degree of novelty | innovation performance | business performance | Innovation | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616775