The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Salma Karray, Guiomar Martín-Herrán
| Year of publication: |
2022
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|---|---|
| Authors: | Karray, Salma ; Martín Herrán, Guiomar |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 244.2022, p. 1-19
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| Subject: | Advertising and pricing | Competitive interactions | Game theory | OR in Marketing | Store and national brands | Supply chain management | Lieferkette | Supply chain | Spieltheorie | Werbung | Advertising | Markenartikel | Brand | Preismanagement | Pricing strategy | Preiswettbewerb | Price competition | Handelsmarke | Store brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2021.108378 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013185374