The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Sha Zhang & Koen Pauwels & Chenming Peng
| Year of publication: |
2019
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|---|---|
| Authors: | Zhang, Sha ; Pauwels, Koen ; Peng, Chenming |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 47.2019, p. 115-128
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| Subject: | Online-to-offline service platform | Channel addition | Omnichannel | Mobile apps | Emerging markets | Vertriebsweg | Distribution channel | Digitale Plattform | Digital platform | Schwellenländer | Emerging economies | Mobile Anwendung | Mobile application | Multikanalvertrieb | Multichannel strategy | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2019.03.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060948