The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Anna Borawska, Konrad Biercewicz, Mariusz Borawski, Jarosław Duda
| Year of publication: |
2021
|
|---|---|
| Authors: | Borawska, Anna ; Biercewicz, Konrad ; Borawski, Mariusz ; Duda, Jarosław |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 24.2021, 2B, p. 515-537
|
| Subject: | In-game advertising | computer games | cognitive neuroscience techniques | social advertising | Computerspiel | Video game | Werbung | Advertising | Werbewirkung | Advertising effects | Neurowissenschaften | Neuroscience | Kognition | Cognition | Online-Marketing | Internet marketing | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.35808/ersj/2249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012664238