The Impact of Advertising and Other Factors on Referral Practices, with Special Reference to Lawyers
This article provides an empirical analysis of the practices used in referrals of legal work made by one lawyer to another. I examine a major change in referral practices that has evidently been caused by four important changes in the market for lawyers -- the innovation of advertising by lawyers, an increase in the supply of lawyers, the enactment of no-fault insurance laws, and changes in the composition of personal injury claims.