The impact of advertising and product quality on sales mode choice in the presence of private label
M. Hemmati, S. M. T. Fatemi Ghomi, Mohsen S. Sajadieh
| Year of publication: |
2024
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|---|---|
| Authors: | Hemmati, M. ; Fatemi Ghomi, S. M. T. ; Sajadieh, Mohsen Sheikh |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier Science, ISSN 1873-7579, ZDB-ID 2020829-7. - Vol. 269.2024, Art.-No. 109164, p. 1-20
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| Subject: | Platform supply chain | Agency selling | Private labels | Advertising | Quality | Game theory | Produktqualität | Product quality | Werbung | Handelsmarke | Store brand | Lieferkette | Supply chain | Spieltheorie | Werbewirkung | Advertising effects | Verkauf | Selling | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2024.109164 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048941