The impact of advertising media strategy on consumer buying behaviour with special reference to FMCG products
Dr. Tanuja Kaushik & Rashi Baliyan
| Year of publication: |
October-December 2017
|
|---|---|
| Authors: | Kaushik, Tanuja ; Baliyan, Rashi |
| Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 15.2017, 4, p. 128-143
|
| Subject: | Social Media Marketing | FMCG | advertisements | consumer buying behaviour | social media channel | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011886855