The Impact of advertising on funds flows in alternative distribution channels
Jeffrey J. Yankow; Thomas I. Smythe; Vance P. Lesseig; Michael A. Jones
| Year of publication: |
2011
|
|---|---|
| Authors: | Yankow, Jeffrey J. ; Smythe, Thomas I. ; Lesseig, Vance P. ; Jones, Michael A. |
| Published in: |
International journal of financial research. - Toronto : Sciedu Press, ISSN 1923-4023, ZDB-ID 2611282-6. - Vol. 2.2011, 1, p. 2-22
|
| Subject: | Vertriebsweg | Distribution channel | Werbewirkung | Advertising effects | Werbung | Advertising | Investmentfonds | Investment Fund |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009305730