The impact of age in the generation of satisfaction and WOM in mobile shopping
Sonia San-Martín; Jana Prodanova; Nadia Jiménez
| Year of publication: |
2015
|
|---|---|
| Authors: | San-Martín, Sonia ; Prodanova, Jana ; Jiménez, Nadia |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 23.2015, p. 1-8
|
| Subject: | M-shopping | WOM | Age | Satisfaction | Entertainment | Subjective norms | Altersgruppe | Age group | Zufriedenheit | Kundenzufriedenheit | Customer satisfaction | Alternde Bevölkerung | Aging population | Konsumentenverhalten | Consumer behaviour | Arbeitszufriedenheit | Job satisfaction | Virales Marketing | Viral marketing | Generationengerechtigkeit | Intergenerational equity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503940