The impact of AI on international trade : opportunities and challenges

This study aims to explore the transformative potential of Artificial Intelligence (AI) in international trade, focusing on its key roles in optimizing trade operations, enhancing trade finance, and expanding market access. In trade optimization, AI leverages advanced machine learning and predictive analytics to enhance demand forecasting, route optimization, and customs procedures, leading to more efficient logistics and inventory management. In trade finance, AI can automate document processing and risk assessment, increasing access to finance and enhancing transactional transparency, particularly through integration with blockchain technology. In terms of market access, AI-driven analytics can identify consumer trends and competitive dynamics, enabling personalized marketing and overcoming linguistic and cultural barriers. Due to the lack of quantitative data, this study employed qualitative research methods, specifically a multiple-case-study approach. The case studies of leading companies such as Alibaba, DHL, and Maersk showcase how they leverage AI to optimize their trade operations, improve customer service, and achieve greater efficiency. These real-world examples demonstrate AI's practical applications and significant benefits in the global trade landscape. However, the adoption of AI in international trade is not without challenges. These include issues around data quality, ethical concerns, technological complexity, and public perception. Policy recommendations highlight the need for a robust data infrastructure, establishing ethical AI guidelines, and fostering international cooperation to align data protection regulations.