The impact of aligning business, IT, and marketing strategies on firm performance
Abdulrahman Al-Surmi, Guangming Cao, Yanqing Duan
| Year of publication: |
2020
|
|---|---|
| Authors: | Al-Surmi, Abdulrahman ; Cao, Guangming ; Duan, Yanqing |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 84.2020, p. 39-49
|
| Subject: | Configuration theory | Contingency theory | Firm performance | Questionnaire survey | Strategic alignment | Strategic orientation | Unternehmenserfolg | Strategisches Management | Strategic management | Kontingenztheorie | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.04.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012162452