The impact of an international field study on students' learning and consumer ethnocentrism
Mary M. Long, Dennis M. Sandler and Pradeep Gopalakrishna
| Year of publication: |
2011
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|---|---|
| Authors: | Long, Mary M. ; Sandler, Dennis M. ; Gopalakrishna, Pradeep |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 5.2011, 6, p. 704-713
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| Subject: | Konsumentenverhalten | Consumer behaviour | Experiment | Studierende | Students | Amerikanisch | American | Betriebswirtschaftsstudium | Graduate business education | Europa | Europe | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009388763