The impact of artificial intelligence technology stimuli on smart customer experience and the moderating effect of technology readiness
Year of publication: |
2022
|
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Authors: | Gao, Jingyan ; Ren, Lina ; Yang, Yang ; Zhang, Duo ; Li, Lan |
Subject: | Artificial intelligence technology stimuli | Smart customer experience | Technology readiness | Word-of-mouth intentions | Künstliche Intelligenz | Artificial intelligence | Technischer Fortschritt | Technological change | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour |
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