The impact of attendees' event involvement on sponsors' brand image and behavioral intentions : a study of Indian Primier League
Jaskirat Singh and Apar Singh
| Year of publication: |
November 2018
|
|---|---|
| Authors: | Jaskirat Singh ; Apar Singh |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 17.2018, 4, p. 54-71
|
| Subject: | Markenimage | Brand image | Indien | India | Konsumentenverhalten | Consumer behaviour | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011983453